Director Of Marketing And Public Relations
Company: Visit Stockton
Location: Stockton
Posted on: February 25, 2021
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Job Description:
Director of Marketing and Communications at Visit
StocktonStockton, California (Northern California/Central
Valley)This is not a remote position.ABOUT THE ORGANIZATION:Visit
Stockton (formally known as Stockton Convention & Visitors Bureau)
is charged with the promotion and marketing of the city of Stockton
as a meetings, events, and travel destination. Our promotional
efforts are focused on driving additional tax revenue to our
community to directly benefit our local residents' quality of life.
Visit Stockton believes its residents come first, and we
continually strive to grow resident pride and enhance the image of
our city. We believe that a city that residents believe in, will be
a city that will drive future business investment and convert
visitors into future residents to further grow a diverse and
talented workforce.Visit Stockton is a 501c6 non-profit trade
organization funded by the collection of an assessment paid by
guests to Stockton lodging establishments (Stockton Tourism
Business Improvement District).Vision StatementStockton is widely
respected as a diverse and welcoming community, providing unique
and authentic experiences and opportunities for all.Mission
StatementVisit Stockton is dedicated to enhancing the region's
Quality of Life by collaboratively leading the promotion of our
richly diverse community and advocating for initiatives that will
enhance the city's Quality of Place.Organizational
Values:Accountability:--We practice accountability as an
organization and expect it from team members individually; We
establish clear agreements, explaining the what and the how, and
provide feedback on those agreements.Have Fun:--We enjoy what we
do; We remember that our industry is about celebrating our city and
the relationships we build.Excellent Service:--We provide excellent
service to stakeholders, visitors, and our community; Excellent
service = personalized service that will enhance one's experience
in the destination.Giving Back:--We give back to those in need in
our community; We do this to better understand the community,
connect to it, and help it reach its highest potential.Learn &
Improve:--We are risk takers; We learn from our mistakes; We strive
for growth personally and professionally via feedback and
education; Our growth leads to innovation which makes us better
able to fulfill our mission.POSITION OVERVIEW:Visit Stockton is
seeking an ambitious, creative, team-oriented marketing
professional experienced in leading teams and developing strategies
focused on achieving data- driven results. We love to be creative,
take risks, be bold, and have fun. If you are passionate about
marketing, travel and tourism, Visit Stockton is the home for
you.The Director of Marketing and Communications is part of the
Leadership Team and is responsible for all manners of marketing and
communications to promote Stockton as a destination for meetings,
groups, sports, and leisure travel. The successful candidate will
also oversee media relations and social media activities; develop
promotional and marketing communications materials; and assist
Visit Stockton's development and services staff in exceeding their
goals from a marketing standpoint. This Director manages the
Graphic Designer/Brand Manager and Video Production Manager.This
job description is an overview of the responsibilities that will
need to be performed by the Director of Marketing and
Communications. In no way does it state or imply that these will be
the only duties the employee will be asked to
perform.Responsibilities include:--- Manages Visit Stockton's
marketing, communications, and public relations plans and
programs.--- Oversees the management of, and provides updates to,
the brand website, digital applications, social media, and blog
content.--- Manages paid promotions and social ad campaigns for
Visit Stockton to include campaigns, special promotions, and
contests.--- Manages and analyzes ongoing Search Engine Marketing
program, ensuring efficient spend and ROI.--- Manages the editorial
content, photography, and layout for Visit Stockton's digital and
print marketing materials, including the Visit Stockton website and
visitors guide.--- Oversees editorial coverage for Stockton hotel
properties, local attractions, and VisitStockton through
development of news releases, pitching travel related news, and
special event story ideas to the media.--- Oversees all media
buying on behalf of Visit Stockton.--- Proactively manages the work
of external vendors as necessary to maximize the organization's
marketing impact.--- Creates systems and methods to grow engagement
and traffic/followers to the VisitStockton social media
platforms.--- Serves as primary public information contact for
media inquiries in CEO's absence.--- Oversees all creative assets
for social media and works with social media agency.--- Assists in
media visits including coordination of lodging, attraction visits,
dining, and transportation.--- Assists in the development of
marketing and communications goals, objectives, and budgets for
Visit Stockton budget and marketing plan.--- Oversees marketing for
in-house events - including Stockton Restaurant Week,Stockton Beer
Week, Stockton Brew Fest, Stockton Arts Week, Feast at the Fox, and
the annual Tourism Awards event.--- Oversees preparation of
website, marketing, and social media statistical reports.---
Researches best practices, new opportunities, and trends on a
regular basis and shares information with internal staff and
marketing partners.--- Travels to attend tradeshows, meetings,
conferences, and training.--- Participates in various industry
organizations and activities to maintain positive relationships and
awareness of the city of Stockton and Visit Stockton.--- Assists
with special projects as assigned by the CEO.--- Works with CEO and
Director of Sports and Tourism on enhancing hosted events and
visitor experience.--- Evaluates and counsels subordinates
regarding discipline and other problems.Completes performance
evaluations on subordinate employees.--- Maintains a well-informed
working knowledge of the attractions and services available in the
area to visitors.--- Assists with general office duties and
marketing fulfillment as needed.--- Performs other tasks as
assignedSkills Needed:--- 5+ years of professional leadership
experience in marketing (experience in a DMO preferred). Will
consider a marketing professional from similar type organization in
travel, hospitality or related agency.--- Preferred Education:
Bachelor's or Master's Degree in Marketing, Communications,Tourism
& Recreation or related field plus three (3) to five (5) years of
increasingly responsible experience in marketing, including media
and community relations.--- Excellent writing skills including a
strong command of grammar, usage, and vocabulary.--- Experience in
leading highly effective teams.--- Highly proficient in managing
social media channels including analyzing related analytics.---
Knowledge of search engine marketing, search engine optimization,
web coding, social media marketing, and media purchasing.---
Skilled in public relations and communicating to a diverse
audience.--- Skilled in establishing and maintaining effective
working relationships with employees, management, outside agencies,
and the media.--- Skilled in organizing workflow and managing
multiple projects.--- Proficient in the use of computers and
related equipment, hardware and software applicable to area of
assignment, specifically Adobe Creative Suite, Microsoft Word,
Power Point, and Excel.--- Advanced user knowledge of the following
software, sufficient for performing direct tasks as well as
training others to use: CRM System (Customer
RelationshipManagement)/Web-based database programs, Outlook, MS
Teams.--- Knowledge of video production, website design, and
administration.--- Ability to work under deadlines and stressful
situations.--- May be required to work extended hours, evenings,
and weekends.--- Ability to define and resolve problems quickly and
effectively.--- Ability to write clear, concise reports and
business correspondence.--- Strong analytical abilities, visual,
and aesthetic sense.--- Well-organized, self-motivated, and
proactive.Physical/Sensory/Cognitive Requirements to Perform
Essential Job Functions--- Ability to sit at desk for 6-8 hours per
day, if required.--- Ability to operate computer keyboard and view
computer screen for 7-8 hours per day, if required.--- Ability to
set up and tear down tradeshow booths, equipment, and marketing
materials.--- Must be able to hear and converse via telephone and
in person.--- Must be able to bend and stretch to reach file
drawers.--- May be required to lift boxes and small equipment up to
50 pounds in weight.NOTE:--This job description is not intended to
be all-inclusive. Employee may perform other related duties as
assigned to meet the ongoing needs of the
organizationBenefits:Visit Stockton offers competitive benefits
including full medical, dental, and vision insurance for the
employee; a retirement match program; cell phone allowance; two
week's paid vacation per year.Anticipated Hire Date: After March 1,
2021Ready to Apply?If you are excited to take a leadership role in
our organization and your skills, talents, experience and education
are a good match, we would love to hear from you.
Keywords: Visit Stockton, Stockton , Director Of Marketing And Public Relations, Executive , Stockton, California
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